Get ready for a cozy Saturday treat at IKEA! On September 7th, the home furnishing giant is celebrating National Pyjama Day with an irresistible offer across all UK stores.
Shoppers who rock up in their pajamas will be greeted with a warm welcome and a free hot breakfast. And that’s not all! Spend £50 or more in-store and you’ll receive a £15 discount on your purchase. Children can also enjoy a free meal at the Swedish restaurant with the purchase of an adult meal.
IKEA’s promotion taps into a growing trend – wearing pajamas in public. Their recent research suggests that 65% of Gen-Z are comfortable rocking their PJs outside the house, reflecting a shift towards prioritizing comfort and convenience.
Anna Arokiam, Head of Commercial Activities at IKEA UK and Ireland, commented, “From a little lie-in to a full-blown duvet day, it’s clear that UK residents love their cosy comforts. So, IKEA is honouring loungewear lovers with our Pyjama Day offer in celebration of one of the nation’s favourite things to do – sleep.”
This exclusive in-store offer is available only to IKEA Family members, which is free to join. So, dust off your most comfortable PJs and head to IKEA for a day of fun, savings, and delicious food!
For those unable to attend the event, IKEA Family members can still enjoy savings on their sleep essentials, with up to 20% off on mattresses, bedframes, pillows, and bed linen. This offer is available online and in-store from September 1st to 30th.
And if you’re looking for additional savings throughout the month, IKEA is also offering discounts of up to 20% on purchases over £200, with 10% off on purchases over £200, 15% off on purchases over £400, and a generous 20% off on purchases over £600.
Don’t miss this opportunity to celebrate National Pyjama Day with IKEA and treat yourself to some cozy comfort and incredible deals!
