With just over three months until the next edition, registration is now open for IMEX America, North America’s largest trade show for the global business events industry. Following the success of IMEX Frankfurt in May, enhanced technology and customer journey improvements have boosted satisfaction ratings and NPS scores, setting the stage for an even better experience at IMEX America from October 8-10. This year’s show addresses major market influences, including changing attendee behaviors, budget constraints, and technology investments.
According to Convene, meetings and events held from Tuesday to Thursday now account for nearly 80% of their revenue, generating significantly more business than other days. This increased competition for peak days pressures planners with tight budgets. IMEX America’s Business Practices education track will tackle these challenges, providing valuable insights for event planners.
Technology’s growing role in event design and attendee experience is evident. A Northstar/Cvent Meetings Industry PULSE Survey shows that 42% of planners have increased their spending on event tech and support this year. At IMEX America, attendees will benefit from practical tech sessions and one-on-one support from exhibitors, covering AI, data, and future innovations. The show promises significant impact, with strong exhibitor interest from North and South America and global hotel groups. Major industry partners, including Google Xi and Encore, will return with new activations.
Last year, IMEX America attracted over 3,400 exhibitors from 150+ countries and over 5,300 buyers. This year, the IMEX Impact Talking Point emphasizes equipping planners with the tools, knowledge, and contacts to deliver meaningful events that drive change. “The show’s tagline, ‘Let’s Go!’, invites the entire event industry, especially innovators and thought leaders, to Las Vegas to supercharge their businesses and communities,” says IMEX CEO Carina Bauer. “Our team spends months engaging with industry leaders to address their biggest challenges and deliver a high-value experience. We bring together the best experts, partners, and speakers to create a dynamic, impactful event. Our rallying cry to the global events community – seasoned professionals and new faces alike – is to join us, leverage the possibilities, and make a difference,” Bauer adds.
IMEX America 2024 promises to be a transformative event for the global business events industry, offering unparalleled opportunities for networking, education, and growth. IMEX America 2024, the largest trade show for the global business events industry in North America, will be held from October 8-10 in Las Vegas. Following the success of IMEX Frankfurt, this year’s event will feature enhanced technology and customer journey improvements, addressing market influences like changing attendee behaviors and budget constraints. The travel trade show will offer valuable insights through its Business Practices education track and practical tech sessions. With strong exhibitor interest and major industry partners, IMEX America 2024 aims to equip planners with the tools, knowledge, and contacts to deliver impactful events that drive positive change.
