The Indian government is taking a proactive approach to tackle the burgeoning issue of misleading claims surrounding Ayurvedic products. Recognizing the surge in sales of these traditional remedies, the Centre is launching a new online portal, aptly named ‘Trinetra,’ which translates to ‘Third Eye’ in English. This digital platform aims to be a powerful tool in the fight against deceptive advertising and ensure that consumers have access to accurate information about Ayurvedic products.
‘Trinetra’ will act as a centralized database, housing information on registered Ayurvedic practitioners, licensed manufacturers, and authorized Ayurvedic products. This comprehensive database will empower consumers to verify the authenticity of Ayurvedic products and manufacturers, making it easier to identify potentially misleading claims.
The initiative is a significant step towards regulating the Ayurvedic industry, which has experienced rapid growth in recent years. While traditional medicine holds immense value, concerns have arisen regarding the increasing number of products making unsubstantiated claims about their efficacy and safety. The government’s move to launch ‘Trinetra’ demonstrates its commitment to protecting consumer interests and upholding ethical standards within the Ayurvedic sector.
This initiative is expected to bring greater transparency and accountability to the Ayurvedic industry, ultimately benefiting both consumers and reputable Ayurvedic practitioners. The government’s proactive approach underscores its dedication to promoting a safe and reliable ecosystem for the practice and consumption of traditional Indian medicine.
