India is making a bold statement in the global tourism market, showcasing its diverse offerings at the prestigious IFTM Top Resa 2024 in Paris. The Ministry of Tourism, Government of India, is prominently featured at this esteemed international travel trade fair, which took place from September 17 to 19. This strategic move aims to solidify India’s presence on the global stage and attract more international tourists.
The event brings together travel professionals from around the world, creating a valuable platform for India to highlight its unique attractions. The ‘Incredible India’ pavilion, inaugurated by H.E. Jawed Ashraf, the Indian Ambassador to France, along with officials from the Ministry of Tourism and representatives from the tourism departments of Meghalaya and Jammu & Kashmir, showcases a vibrant tapestry of India’s culture, heritage, and contemporary travel experiences.
This collaborative effort, which includes key stakeholders from India’s travel industry, underscores the nation’s commitment to promoting its tourism potential. Visitors to the pavilion have the opportunity to discover a wide range of tourism products and destinations, engaging with Indian and international tour operators. A special emphasis is placed on India’s renowned Yoga practices, which have garnered significant interest from attendees.
India’s participation in IFTM Top Resa is a strategic initiative to boost inbound tourism and strengthen its position in the global market. In 2023, India welcomed a remarkable 9.24 million foreign tourists, with France contributing 0.18 million, making it the 11th largest source market for Indian tourism. By actively promoting its tourism offerings at international events like IFTM Top Resa, India aims to further increase its share of the global tourism pie, attracting even more visitors to its diverse and captivating destinations.
