The Ministry of Tourism, Government of India, participated in the Arabian Travel Mart 2024 in Dubai from May 6th to May 9th, 2024. This participation was a crucial step towards bolstering India’s visibility in the Middle East’s tourism market. The Incredible India pavilion was inaugurated today by Mr. Satish Kumar Sivan, Consul General of India in Dubai.
The pavilion, leading with a strong presence, aims to dominate the UAE market. With a delegation that includes tour operators, luxury hotels, wellness resorts, and the Indian Railway Catering and Tourism Corporation, India is positioned to promote itself as a year-round destination.
At the Arabian Travel Mart, the Ministry of Tourism introduced the ‘Cool Summers of India’ campaign to highlight appealing yet lesser-known destinations. This digital campaign addresses the misconception that India is excessively hot for summer vacations, showcasing its cooler hill resorts, such as those in the Himalayas. The campaign advocates for India as an all-season destination.
India’s engagement at the Arabian Travel Mart 2024 is poised to significantly benefit its tourism industry and economy. The event serves as a venue for Indian tourism stakeholders to display their services, build industry partnerships, and draw visitors from the MENA region, potentially increasing revenue and creating jobs within the tourism sector.
