The Paris Games have not only brought glory to Indian athletes but also significantly boosted their brand value. The post-Games period has witnessed a surge in endorsements and lucrative deals for several athletes.
Neeraj Chopra, India’s star javelin thrower, continues to be a sought-after brand ambassador. His endorsement fees, already considered high, have further increased by 40-50% after his silver medal win in Paris, marking his second successive Olympic medal.
Lakshya Sen and Arjun Babuta, despite finishing fourth in their respective events, have also experienced a surge in their brand appeal. Sen’s brand value has jumped by 40-50%, while Babuta has seen a 15-20% growth.
Veteran goalkeeper Sreejesh, who announced his retirement after the Paris Games, has also seen his brand value increase by 20-30%. Companies are keen to tap into his experience and leadership qualities.
Shooter Manu Bhaker, who secured two bronze medals in Paris, has witnessed a remarkable increase in her endorsement fees, which have risen six to seven times per deal.
The Paris Games have proven to be a game-changer for these Indian athletes, elevating their brand value and making them even more attractive to sponsors and brands. This surge in brand value is a testament to their talent, dedication, and the impact they have had on the global sporting stage.
