INITIA Real Estate, a prominent player in the Canadian real estate market, is thrilled to announce its newest collaboration with Fable, a renowned brand celebrated for its beautifully crafted and sustainable home products. This partnership marks a significant milestone in INITIA’s ongoing commitment to enriching the homeownership experience by providing clients and realtors with access to premium, thoughtfully curated products.
At the core of INITIA Real Estate’s philosophy is building and fostering a sense of community. This partnership with Fable exemplifies their dedication to creating meaningful connections, not just between realtors and clients but within the broader community. By aligning with brands that share a commitment to quality, sustainability, and design, INITIA aims to deliver more than just a transaction; they strive to offer an experience that resonates long after the keys are handed over.
“Similar to our partnership with Canadian Blood Services, our relationship with Fable is more than just a partnership; it’s a reflection of our values,” said Jonathan Yu, Founder and Managing Director of INITIA Real Estate. “We believe that the spaces where people live should feel welcoming and personal, and the gifts we give our clients should reflect that same warmth. By teaming up with Fable, we are able to offer our realtors and clients access to products that not only enhance their homes but also foster a deeper connection to their community.”
Through the launch of its online store and partnerships, INITIA Real Estate is able to reward its realtors and their clients with exclusive offers and access to exclusive products, including products by Fable. Items have been carefully selected for their quality and design, making them ideal gifts and products for new homeowners. Additionally, Fable is participating in INITIA’s WELCOME HOME program, offering home buyers a complimentary gift with purchase to celebrate their new beginning.
The Fable collection with INITIA features a range of Fable’s best-selling products, including the stoneware Dinnerware Set, the elegant Nested Serving Bowls, chic Glassware Sets, and versatile Serving Board Sets, all of which are perfect to add a touch of luxury and sophistication to any home.
INITIA Real Estate remains dedicated to building relationships that go beyond real estate transactions. By partnering with brands like Fable, INITIA Real Estate continues to strengthen its community ties, offering added value to its network of realtors and clients alike. This collaboration is just one of many initiatives planned to enrich the homeownership experience and foster a sense of belonging within the communities INITIA Real Estate serves.
For more information about the INITIA x Fable partnership, please visit www.initia.ca
About INITIA Real Estate
INITIA Real Estate is a full-service Canadian-based real estate company with operations spanning across Canada and Mexico. Founded in 2016, INITIA Real Estate was formed with the goal of simplifying business for agents while providing them with the resources they need to succeed. Through fee transparency and the provision of marketing and training resources, INITIA Real Estate empowers its agents to achieve their maximum potential. The success of INITIA Real Estate is rooted in the success of the brokerage’s agents. INITIA Real Estate presents an innovative business model that is built on partnership-focused relationships with its agents. To learn more about INITIA Real Estate, please visit www.INITIA.ca.
About Fable
Fable is a lifestyle brand known for its beautifully designed, sustainably sourced home products. With a commitment to quality and craftsmanship, Fable creates timeless pieces that bring a sense of style and comfort to every home.
