Innovative Eyewear, Inc., a renowned developer of ChatGPT-enabled smart eyewear under brands like Lucyd®, Nautica®, Eddie Bauer®, and Reebok®, is thrilled to announce its expansion into the Middle East market. This strategic move comes with an exclusive distribution agreement with Ecom Gulf FZCO (DBA Mixireal.com), solidifying the company’s presence in the GCC countries, including the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman.
This partnership reflects the growing demand for tech products in the region, with a particular focus on luxury eyewear. According to Statista, the traditional eyewear market in the GCC is projected to generate a revenue of US$1.81 billion in 2024, with a CAGR of 3.02% between 2024 and 2029. By 2029, the market is expected to achieve a volume of 170 million frames. This trend highlights the increasing desire for high-quality, stylish eyewear, making it an ideal market for Innovative Eyewear’s products.
The company’s entry into the Middle East marks a significant milestone in its global expansion strategy. The partnership with Ecom Gulf FZCO will introduce Innovative Eyewear’s smart glasses to a tech-forward audience, leveraging the company’s strong brand reputation and innovative product portfolio. To kick off their partnership, Ecom Gulf FZCO will participate in the Dubai AI & Web3 Festival, showcasing Innovative Eyewear’s cutting-edge ChatGPT smart eyewear. This event, scheduled for September 11-12, 2024, at Madinat Jumeirah, Dubai, will provide a platform for Ecom Gulf FZCO to demonstrate the unique features of Innovative Eyewear’s products to a highly relevant audience, further solidifying the company’s position as a leader in the intersection of fashion and technology.
Harrison Gross, CEO of Innovative Eyewear, expressed his excitement about the partnership, stating, “We are thrilled to partner with Ecom Gulf FZCO to bring our stylish and user-friendly smart eyewear to the Middle East. This region represents a significant opportunity for growth, with its tech-forward consumers and robust retail landscape. Their participation in the Dubai AI & Web3 Festival aligns perfectly with our expansion strategy and showcases our commitment to the global adoption of smart eyewear.”
Hisham Elhusseini, CEO of Ecom Gulf FZCO, echoed Gross’s enthusiasm, stating, “I am excited to announce our partnership with Innovative Eyewear, Inc. as the exclusive distributor of their pioneering smart glasses in the Middle East. This collaboration marks a key milestone in our commitment to driving the future of smart living through GenAI technology, and we look forward to introducing these innovative products to our customers across the region.”
To learn more about Innovative Eyewear’s ChatGPT-enabled smart eyewear, please visit Lucyd.co. For information about Ecom Gulf FZCO (DBA Mixireal), visit Mixireal.com.
