Interactive Strength Inc. (TRNR) stock is on the rise after the company announced a new partnership with Chuze Fitness, a rapidly expanding health club chain.
Chuze Fitness has ordered multiple CLMBR fitness machines to be installed in four pilot locations. CLMBR, a product of Interactive Strength, is a compact vertical climbing machine that provides a full-body workout and is gaining popularity in fitness centers. Chuze plans to incorporate CLMBRs into its premium Fit Lab space, designed for smaller group training sessions within its larger gym facilities.
The decision by Chuze Fitness to add CLMBRs to its facilities reflects a growing trend in the fitness industry. Fitness chains are increasingly looking to replace traditional cardio machines with newer, more versatile equipment.
This pilot program has the potential to expand to all 60 Chuze Fitness locations, demonstrating the growing popularity of CLMBRs and the potential for increased sales for Interactive Strength.
At the time of writing, Intereactive Strength shares were up by 5.52% at 14 cents, according to Benzinga Pro. This positive stock movement highlights the market’s confidence in the company’s future growth prospects.
