Apple is preparing for a major upgrade with its upcoming iPhone 17 Pro Max, due to launch in 2025. Renowned analyst Ming-Chi Kuo, of TF Securities, has revealed that the device will be equipped with a significant 12GB of RAM, a substantial boost compared to the 8GB RAM expected in other models including the ultra-thin iPhone, iPhone 17, iPhone 17 Pro, and SE4.
Kuo emphasizes that the iPhone 17 Pro Max will feature enhanced on-device AI capabilities, likely to be a key selling point. This increased AI power will be aided by a sophisticated cooling system incorporating vapor chamber (VC) technology and graphite sheets. While other 2025 iPhone models will rely solely on graphite sheets for thermal management, the Pro Max will benefit from this advanced cooling solution.
The iPhone 17 Pro Max is already a revenue powerhouse for Apple, contributing significantly to the company’s profits. It currently accounts for nearly 40% of new model shipments. Kuo predicts that Apple will continue to invest heavily in the Pro Max, providing it with the best possible specifications beyond just a larger display.
These developments come as Apple continues to aggressively innovate and capture market share. The upcoming iPhone 17 “Air,” also expected to launch in 2025, is rumored to feature a sleek design, potentially driving a wave of customer upgrades. Gene Munster, managing partner at Deepwater Asset Management, has observed that Apple’s biggest upgrade cycles historically align with significant design changes.
The introduction of AI capabilities in the iPhone 16 series is anticipated to mark a pivotal moment for Apple, according to Wedbush analyst Dan Ives. He believes that these AI features could drive the biggest upgrade cycle in the company’s history, potentially pushing Apple’s valuation beyond $4 trillion. Kuo further predicts that the iPhone 17 may incorporate Resin Coated Copper (RCC) technology for its mainboard. This innovation could potentially lead to a more compact design and cost savings, potentially eliminating the need for bulky power banks.
