Tourism Ireland recently held its inaugural golf and luxury workshop in Frankfurt, Germany, showcasing Ireland’s premier offerings in these sectors to leading German tour operators.
Twelve Irish golf and luxury tourism enterprises participated in one-on-one meetings and networking events with the operators. This provided a crucial opportunity for Irish businesses to highlight their world-class golf courses and superb luxury tourism experiences.
Nadine Lehmann, Tourism Ireland’s Manager for Germany, emphasized the significance of the event: “We were delighted that these key German tour operators took the time to meet with our golf and luxury partners from Ireland in Frankfurt. Our aim was to showcase our world-class golf and superb luxury tourism offerings to these influential tour operators and secure a greater share of their business in the future.”
Germany ranks as the third-highest source of tourists to Ireland and represents one of the largest global outbound travel markets. This workshop aimed to capitalize on this potential and position Ireland as a top destination for German golfers and luxury travelers.
