whispers are circulating in the tech world about a potential rebranding for Microsoft’s AI suite, currently known as ‘Copilot.’ A recently discovered template file for Microsoft’s Group Policy Object Editor, AppPrivacy.adml, hints at a new name: ‘Windows Intelligence.’
This isn’t just a random word swap. Apple recently adopted ‘Apple Intelligence’ as the umbrella term for its AI features and services across its product line, debuting it with iOS 18.2 and corresponding operating system updates. The similarities are striking, suggesting Microsoft might be following Apple’s lead.
However, it’s important to note that this is just speculation based on a single file. Microsoft hasn’t officially confirmed any rebranding plans. Additionally, ‘Copilot’ has only been around for a little over a year, and a sudden shift to ‘Windows Intelligence’ might be seen as copying Apple’s strategy, which isn’t always a good look.
Furthermore, Microsoft recently launched a series of AI-focused laptops under the ‘Copilot’ brand, including models from ASUS, Acer, Dell, and others. Abandoning the ‘Copilot’ branding would potentially harm the marketing for these products, as the name has already gained some recognition in the market.
While a rebrand is possible, it’s crucial to remember that this is just speculation at this stage. Microsoft’s actual plans regarding the future of ‘Copilot’ remain shrouded in secrecy. We’ll have to wait for official confirmation from the tech giant to know for sure whether ‘Windows Intelligence’ is just a placeholder or a sign of a significant rebranding effort.
