For those who dream of the perfect feline flick but struggle with the precision of liquid eyeliner, rejoice! Isamaya Ffrench, the avant-garde make-up artist, has teamed up with luxe faux lash brand Lashify to create a revolutionary solution: lashes that mimic the elongating magic of a graphic liner.
The Isamaya X Lashify Luxe and Control Kits feature two kinds of lashes, ‘Edge’ and ‘Edge X,’ alongside Lashify’s signature sealer (lash glue) known for its seamless appearance. ‘Edge’ lashes are perfect for a soft, daytime flick, while ‘Edge X’ styles are meant for a more dramatic look.
“I wanted to create something that felt radical and would offer people a really cool, easy solution to creating a winged liner look,” Ffrench explains to Vogue. “So many people want to try winged liners but can’t because they have hooded lids or don’t feel confident. This is the perfect solution.”
Lashify’s lashes, unlike the bulky, obvious falsies you might imagine, are remarkably natural. They also come in smaller sections, making application a breeze. “Working with individual sections is much easier than applying a full lash strip in my opinion,” Ffrench agrees. “And that’s what Lashify is all about. Coat the bottom side of your top lashes with the glue, then place the lashes underneath the lash, as opposed to on top, to make them look seamless.”
When asked how she’ll be wearing her new creations, Ffrench exclaims, “With nothing else!” She adds, “The beauty of these lashes is that you feel like you’ve got a full face of make-up on when actually you’re just wearing a lash. Trust me when I say that it’s a total game changer.”
The Isamaya X Lashify collection is set to launch on September 4th at 6pm on Lashify.com. Get ready to experience the ultimate winged liner hack!
