Historic Achievement and Strategic Efforts
Italy’s ascent to the top position in the ICCA rankings is a testament to its strategic efforts and investments in the MICE sector. The country’s rise from sixth place in 2018 and 2019, to second place in 2022, and now to first place in 2023, highlights its commitment to hosting international congresses.
A Collaborative Approach to Success
The creation of Convention Bureau Italia 10 years ago marked a significant turning point. The bureau’s strategy to invest in multiple destinations ideal for hosting international congresses has paid off. This collaborative approach has enabled various cities to overcome challenges together, share effective promotional practices, and raise the quality standards of the conference sector.
Italian Knowledge Leaders Initiative
The Italian Knowledge Leaders initiative, launched during the COVID-19 pandemic, has played a crucial role in Italy’s success as a congress destination. The initiative focuses on pairing universities, research centers, and association representatives with local convention bureaus and congress centers. This collaboration has led to an increase in academics entering the boards of international scientific associations, bringing substantial economic benefits and attracting an increasing number of congresses.
Government Support and Renewed Credibility
The support from the Italian government has been instrumental in Italy’s rise to the top of the ICCA rankings. The Ministry of Tourism has recognized the value of the MICE sector and has provided support for the development of the Italian Knowledge Leaders initiative.
Italy’s Leading Convention Centers
Italy’s success as a congress destination is also due to its world-class convention centers. These venues offer state-of-the-art facilities and can accommodate large-scale international events.
Italy’s Appeal and Growth in the MICE Sector
Beyond its excellent convention centers, Italy’s unique appeal as a destination makes it an attractive choice for international delegates. The country’s rich cultural heritage, scenic beauty, and world-renowned cuisine enhance its attractiveness as a congress destination.
Rome’s Rise in the Rankings
Rome’s significant rise in the global top 100 city rankings, entering the top 10 for the first time, is a testament to the city’s growing capacity and appeal. With 40 more congresses than the previous year, Rome has solidified its position as a premier destination for international events.
Continued Growth and Future Prospects
Italy’s continued growth in the MICE sector is evident from the increasing number of academics entering the boards of international scientific associations, as well as the rising number of congresses hosted across its cities. The collaborative efforts of Convention Bureau Italia, the Italian Knowledge Leaders initiative, and government support have laid a strong foundation for sustained growth.
As Italy celebrates the 10th anniversary of Convention Bureau Italia, the future looks promising. The strategic investments in infrastructure, intellectual capital, and sustainability will ensure that Italy remains a top choice for international congresses.