ITB China, a cornerstone event for the Chinese travel market, is set to unveil its in-depth conference program, reinforcing its mantra of “Thriving in Transformation, Reaching New Heights. Together.” This gathering is meticulously designed for B2B travel leaders, think tanks, and influencers, offering a diverse array of keynote addresses, expert panels, and interactive sessions. The primary objective is to empower travel and tourism professionals with the strategies and insights necessary to excel amidst the ever-changing market dynamics and foster collaboration within the industry.
Taking place from May 27 to 29 at the Shanghai World Expo Exhibition & Convention Center, this prestigious event will be held alongside ITB China, attracting an unprecedented assembly of leading figures from across the travel industry spectrum, including Destination Management Companies, Travel Agents, and travel technology enterprises. Notable attendees will include representatives from Partner Destination Maldives, Trip.com, HUAWEI, CTG Travel, and the China Association of Travel Services (CATS), along with prominent MICE leaders and tour operators. Additionally, the conference will welcome influential entities such as the Society for Incentive Travel Excellence (SITE), European Travel Commission, German Travel Association (DRV), and the Adventure Travel Trade Association (ATTA).
With an impressive lineup of approximately 100 esteemed speakers and nearly 50 thought-provoking sessions, the conference anticipates stimulating meaningful discussions on industry trends and cutting-edge innovations while providing unparalleled networking opportunities with key opinion leaders. Organized in collaboration with ITB China’s partner, TravelDaily, the event will delve into a wide range of topics relevant to travel industry leaders and influencers, encompassing both supply chain and procurement perspectives. The conference will offer valuable insights into the evolving landscapes of both Chinese and international tourism markets, with a particular focus on airline industry leaders, cruise companies, and hotel industry heavyweights. The conference will be structured into five principal segments: China Outbound Travel, China Inbound Travel, the China-Europe Travel Dialogue, MICE & Business Travel, and Travel Technology, all of which constitute critical areas for stakeholders involved in destinations and technology.
Utilizing two dedicated stages within the conference venue—the Conference Room and the Presentation Hub—the agenda is filled with compelling presentations by seasoned travel consultants, travel and hotel advisors, and hospitality industry stalwarts. Topics will span the spectrum from sustainable travel practices to the latest advancements in corporate travel and technology, highlighting essential strategies for outbound and inbound markets and examining the future of the cruise industry and the broader travel service providers sector. The ITB Berlin, also known as the Internationale Tourismus-Börse Berlin, is recognized as the world’s leading travel trade show. Participants at the event represent a diverse range, including hotels, tourist boards, tour operators, system providers, airlines, and car rental firms. The 2024 ITB Berlin Convention attracted an impressive turnout of 24,000 attendees, who engaged in discussions across four distinct stages and seventeen thematic tracks. The 2024 convention carried the theme “Pioneer the Transition in Travel & Tourism. Together.”
The ITB China 2024 Conference Program Overview:
Day 1: 27 May 2024 | Conference Room
* Morning Sessions: Opening and Welcoming Remarks
* Afternoon Sessions: Focus on Outbound Travel
Day 2: 28 May 2024 | Conference Room
* Morning Sessions: Highlighting Inbound Travel Innovations
* Afternoon Sessions: China–Europe Travel Dialogue
Day 3: 29 May 2024 | Conference Room
* Corporate/MICE Purchasing Focus
This meticulously crafted schedule is designed to foster networking opportunities, encourage innovation, and facilitate strategic discussions among B2B travel leaders, think tanks, travel influencers, and industry stalwarts, ensuring that ITB China 2024 remains at the forefront of global travel industry dialogues.
