ITC Hotels, a leading hospitality company in India, has recently entered into a management contract with the Dangayach Group from Jaipur to establish a new resort in Jaisalmer, Rajasthan, under the Storii brand. The upcoming Storii by ITC Hotels resort in Jaisalmer will feature 119 rooms and is strategically located on the Jodhpur-Jaisalmer Road, to the east of the city. The resort will offer various amenities including a restaurant, a bar, and about 7,000 square feet of space for banquets and meetings.
Jaisalmer is recognized as a top tourism spot in Rajasthan and is often listed as an essential visit on most desert tours of the region. The city is celebrated for its unique blend of art, architecture, hospitality, scenic landscapes, and local cuisine. Famous for its distinctive desert safaris that include camel rides, cultural shows, and various adventurous activities, Jaisalmer also boasts striking yellow sandstone structures that radiate beautifully at sunset.
The new resort’s design is inspired by this iconic sandstone, complementing its surroundings with a fort-like architecture. The luxurious interiors and sophisticated decor of the resort are designed to reflect the cultural richness of Jaisalmer, embodying the essence of the Storii brand.
Anil Chadha, Chief Executive, ITC Hotels, said “This project is a tremendous leap permitting a quick entry into a high visibility and popular leisure market with our cherished brand Storii. We are already present with over 800 keys across our various brands in Rajasthan. These include hotels in Jaipur, Jodhpur, Khimsar, Jaisalmer and Udaipur. Storii Jaisalmer will enable us to offer yet another unique destination experience in the Rajasthan desert circuit” .
Harimohan Dangayach, Chairman & Founder and Atul Dangayach, Managing Director of Dangayach Group, expressed happiness at the signing ceremony and said , “ We are delighted to sign Storii for our latest resort project in Jaisalmer. The resort’s positioning in a strong leisure market aligns well with the unique positioning of the brand Storii supplemented with the operational strength of ITC Hotels. We embark on this new relationship with ITC Hotels with much hope for growth in the future .”
Storii, a curated collection from ITC Hotels, caters to the sophisticated demands of global travelers through its boutique properties. This premium segment includes properties that are modest in size and located in both prominent and surprising locations. Whether nestled in historic sites, stunning landscapes, pristine beaches, wild jungles, tranquil valleys, or vibrant deserts rich with folklore, each Storii property is uniquely positioned. Storii by ITC Hotels offers distinctive experiences at each location, ensuring that every stay narrates a unique tale, capturing the essence of its setting like no other brand.
