As the only travel expo in the region featuring an International Buyers’ Program, ITE HCMC 2024 is expected to attract over 500 international buyers, facilitating over 10,000 business appointments. This initiative underscores the event’s commitment to offering unparalleled opportunities for direct B2B engagements between international and Vietnamese tourism businesses.
ITE HCMC is set to take place from September 4-6, 2024, at the Saigon Exhibition and Convention Center (SECC) in District 7. Under the theme ‘Responsible Travel, Creating Future,’ ITE HCMC 2024 is dedicated to promoting sustainable tourism practices and showcasing innovative tourism products and services that meet the rigorous and diverse demands of the international travel market.
Recognizing the imperative of digital transformation in the tourism industry, especially in the wake of the Fourth Industrial Revolution and the significant impact of the pandemic, ITE HCMC 2024 aims to lead the charge in integrating digital solutions. The event will feature a blend of traditional in-person exhibitions and online components, including 2D virtual booths equipped with interactive functionalities such as live chat, email, and appointment scheduling, thereby catering to the high demand from exhibitors and trade visitors alike.
The scale of ITE HCMC 2024 is set to surpass previous editions, with an anticipated participation of over 300 exhibitors. These will include international tourism promotion agencies, local tourism bureaus, travel agencies, accommodation providers, airlines, and transportation companies, among others.
ITE HCMC 2024 will host a series of conferences, forums, and workshops, acting as a nexus for high-level discussions between government officials, tourism experts, business leaders, and other stakeholders. The focus will be on strategic, policy, and technological innovations to drive sustainable and responsible tourism development. Highlighting this year’s agenda is the High-Level Tourism Forum with the theme ‘Responsible Travel, Creating Future,’ expected to draw participation from over 200 delegates.
Aiming to optimize attendee experience, ITE HCMC 2024 will thoughtfully arrange functional zones, including areas dedicated to local experiences such as handicrafts, coffee, and folk art, thereby creating distinctive cultural highlights. This organization ensures that visitors can efficiently navigate the expo, discovering and engaging with the rich diversity of tourism offerings.
‘ITE HCMC has always been a vital platform for the tourism industry in Vietnam and the region,’ said Mr. Lam Dinh Thang, Director of Ho Chi Minh City Department of Tourism. ‘We are confident that ITE HCMC 2024 will provide a valuable opportunity for businesses to reconnect, explore new partnerships, and contribute to the sustainable growth of the tourism sector.’
