Jamaica’s tourism industry is thriving in 2024, with a significant surge in visitor numbers. The island has welcomed over 2 million stopover visitors and approximately 3 million total visitors, including cruise arrivals, between January 1 and September 14. This represents a remarkable increase compared to the same period last year, demonstrating the strong appeal of Jamaica as a destination.
To further strengthen Jamaica’s presence in the Latin American market and boost tourism growth, Tourism Minister Hon. Edmund Bartlett is set to travel to Belém, Brazil. He will attend the 4th G20 Tourism Working Group meeting on September 19-20 and a G20 Ministerial Meeting on September 21. The G20 forum is a crucial platform for international economic cooperation, and Minister Bartlett’s participation underscores Jamaica’s commitment to global collaboration.
Jamaica’s strategy for tourism growth centers around its Blue Ocean Strategy, which focuses on expanding airlift from new and emerging markets. This involves strengthening connections with international carriers and stakeholders, particularly in South America. During his visit to Brazil, Minister Bartlett will engage in technical meetings and bilateral discussions aimed at deepening Jamaica’s ties with Latin American markets. He will advocate for Jamaica’s interests and explore new opportunities for growth, leveraging the G20 forum as a platform for advancement.
Minister Bartlett’s visit to Brazil is a strategic move to align Jamaica’s tourism goals with global trends and regional dynamics. By participating in these high-profile meetings, Jamaica demonstrates its commitment to attracting more visitors and bolstering its economic growth through a robust tourism strategy. The island’s thriving tourism sector is a testament to its commitment to excellence and its ability to adapt to evolving global trends.
