The Maldives Marketing and Public Relations Corporation (MMPRC) is hosting a group of journalists from Japan on a familiarization (FAM) trip from May 17th to May 24th, 2024. The delegation, representing prominent media platforms such as VOGUE Japan Online, CREA WEB, Numero Tokyo.jp, and MyNavi Woman, will experience the luxury and wellness offerings of Huvafen Fushi, Movenpick Resort Kuredhivaru, and LUX* South Ari.
MMPRC aims to promote the Maldives as a safe and desirable destination, highlighting its diverse tourism experiences to Japanese travelers and travel trade. The corporation seeks to enhance brand awareness and refine its marketing strategies for the Japanese market, targeting trend-conscious, affluent individuals and those seeking a premium lifestyle.
This FAM trip offers a valuable opportunity for these publications to provide their audience with firsthand experiences of the Maldives’ luxury and wellness retreats. The MMPRC aims to showcase the destination’s diverse offerings, including hotels, guesthouses, liveaboards, and unique experiences, to Japanese travelers.
Earlier this year, Visit Maldives was recognized in the “Marine Diving Awards 2023,” securing 3rd place in the “Best Area Overseas Division” and 2nd place in the “Best Overseas Destination I Want to Visit for the First Time,” as voted by divers nationwide in Japan. MMPRC aims to maintain this presence and position the Maldives as the top travel destination.
As of April 2024, Japan ranks 13th in market arrivals, with 9,333 arrivals, accounting for a 1.5% market share. MMPRC is committed to marketing the Maldives as a premier destination worldwide. This year, the corporation has conducted various marketing activities in global markets, including fairs, roadshows, familiarization trips, marketing campaigns, webinars, and interviews.
