Jeju Island’s participation at ATM Dubai 2024 marked a significant stride in its efforts to establish itself as a premier destination for Middle Eastern travelers. The island showcased its diverse offerings, highlighting its unparalleled natural beauty, vibrant cultural heritage, and commitment to providing exceptional hospitality experiences.
Through strategic initiatives, Jeju forged partnerships and engaged directly with key stakeholders in the Middle East travel industry. The Jeju Special Self-Governing Province Tourism Association presented a range of tailored experiences and accommodation options, catering specifically to the preferences of Middle Eastern travelers for privacy, luxury, and cultural respect.
Recognizing the importance of halal-friendly travel, Jeju Island emphasized its comprehensive facilities that cater to the needs of Muslim visitors. Halal-certified restaurants and prayer facilities were prominently featured, ensuring comfort and convenience for Muslim travelers. Special travel packages incorporating these facilities were also introduced, providing seamless and enjoyable travel experiences for Muslim visitors.
Jeju Island’s strategy at ATM focused heavily on promoting its rich cultural heritage and pristine natural environments as key tourist attractions. The island’s volcanic landscapes, lush greenery, and serene beaches were showcased through immersive virtual reality experiences, allowing attendees to virtually explore the island’s beauty. Moreover, Jeju’s unique cultural experiences, such as traditional Haenyeo (female divers) performances and the vibrant Jeju Fire Festival, were marketed as must-see events that provide deep insights into the island’s distinct culture.
To cater to the growing demand for wellness and luxury travel experiences in the Middle East, Jeju introduced its high-end resort offerings and wellness retreats. These include luxury spas, private villas, and golf resorts that combine relaxation with the island’s natural tranquility. Customizable wellness packages, featuring therapeutic spa treatments, yoga sessions, and nature therapy, were tailored to appeal to health-conscious travelers seeking rejuvenation.
Recognizing the family-oriented travel market of the Middle East, Jeju also promoted its array of family-friendly activities and attractions. These include theme parks like Hello Kitty Island and Eco Land, educational attractions such as the Jeju National Museum, and adventure activities like horseback riding and submarine tours, catering to all ages and interests.
Jeju’s approach at ATM Dubai 2024 also embraced technological innovation to enhance travel convenience. The introduction of multi-language apps assisted visitors in navigating the island, discovering local attractions, and communicating with service providers. The island’s commitment to accessibility was also emphasized, with improvements in transportation and infrastructure to accommodate international visitors.
To ensure that service quality aligns with the expectations of Middle Eastern travelers, Jeju has initiated special hospitality training programs focused on cultural sensitivity and language skills. These programs aim to equip local service providers with the necessary skills to cater effectively to the nuances of Middle Eastern cultures and hospitality expectations.
Jeju announced several promotional campaigns and booking incentives at ATM Dubai 2024. Early bird discounts, seasonal travel deals, and special packages for extended stays were introduced, appealing to Middle Eastern families who prefer longer holiday periods.
The event also served as a platform for Jeju’s tourism leaders to engage in dialogue with Middle Eastern airlines, travel agencies, and tour operators. These discussions focused on establishing direct travel routes and collaborative marketing efforts, which are crucial for increasing the visibility and accessibility of Jeju Island to the Middle Eastern market.
