Jennifer Jensen Joins GDS-Movement as UK Relationship Manager
Jennifer Jensen has joined the Global Destination Sustainability Movement (GDS-Movement) team as the UK Relationship Manager. She is a new member of the GDS-Movement UK team, helping to develop and grow its exciting projects.
Jennifer brings over two decades of rich experience in tourism and destination marketing to her new role. Notably, she served as the Head of Convention Bureau at Marketing Liverpool for eight years, earning the prestigious M&IT Silver Award for Best UK Convention Bureau thrice during her tenure. In 2023, she spearheaded Liverpool’s Visitor Economy Sustainability Taskforce, earning recognition with the GDS-Movement’s annual Most Improved Destination Award.
In her role, Jennifer will apply her expertise to support UK Local Visitor Economy Partnerships (LVEPs) and Destination Development Partnerships (DDPs), leveraging GDS-Movement’s experience in collaborating with 17 UK destinations to create and execute regenerative tourism strategies, measurement programmes, and storytelling initiatives. Additionally, she will provide vital assistance to Visit England, particularly in their project with the English Core Cities, guiding them through their GDS-Index benchmarking journey to achieve their sustainability goals efficiently and effectively.
“I am really excited to be working alongside a fantastic team of Changemakers at GDS-Movement,” Jennifer Jensen commented on her appointment. “Over recent years, I have developed a real passion for regenerative tourism, and I am really happy to be able to contribute to an organisation that is at the forefront of supporting destinations to make positive changes.”
GDS-Movement empowers tourism and events professionals worldwide with the mindsets, skill sets, and toolsets to co-create more regenerative and resilient destinations. With Jennifer joining the UK team, the movement is primed to advance its mission of championing sustainable tourism practices within the UK. By focusing on robust destination management, implementing clear planning strategies, and nurturing strong relationships with interested parties. GDS-Movement aims to foster the growth of the visitor economy while aiming for long-term sustainability and prosperity.
“I am thrilled to welcome Jennifer to the team,” said Guy Bigwood, CEO of GDS-Movement. “Her warm personality, extensive experience, and dedication to sustainability make her an invaluable asset to leading and growing our strategy consulting engagements with UK LVEPs and DDPs, amplifying the positive impact we bring to them.”
