Public relations expert Emily M Auston has expressed concern over Jennifer Lopez’s dwindling popularity, suggesting that her recent projects have failed to revive her image. Auston points to Lopez’s perceived lack of relatability with younger audiences and her unfavorable behavior during the Super Bowl halftime show as contributing factors to her decline. Furthermore, she believes that Lopez’s relationship with Ben Affleck has not been beneficial to her public perception, citing the couple’s mundane public appearances and the controversy surrounding the 2023 Grammys.
Auston emphasizes that stars like Lopez rely on staying power to maintain their popularity, and she believes that Lopez has not effectively engaged with new fans. She also criticizes Lopez’s documentary, “The Greatest Love Story Never Told,” which she considers to be self-indulgent and out of touch. Auston suggests that Lopez needs to find a way to connect with her younger fan base and move beyond her traditional origin story in order to regain her former popularity.
