Jerry Jones, the owner and general manager of the Dallas Cowboys, has been using the phrase ‘all-in’ frequently in recent months. However, the meaning behind this phrase has evolved over time.
Initially, Jones used ‘all-in’ to convey the team’s commitment to winning a Super Bowl. He meant that the Cowboys were willing to make aggressive moves, such as signing big-name free agents, in order to achieve their goal.
However, after the Cowboys had a relatively quiet free agency period, Jones’s usage of ‘all-in’ changed. He now seems to be using the phrase to refer to the team’s commitment to maintaining its prominence and profitability. This is evident in his recent comments about the team’s roster and its performance in free agency.
Jones’s revised usage of ‘all-in’ suggests that the Cowboys are not as focused on winning a Super Bowl as they were in the past. Instead, they are more concerned with keeping the team competitive and making money.
This shift in focus is likely due to the fact that the Cowboys have not won a Super Bowl since 1995. Jones may believe that the team needs to take a more cautious approach in order to avoid another long championship drought.
