In an effort to enhance the in-flight entertainment experience, JetBlue has unveiled Blueprint by JetBlue, a new platform that offers personalized content recommendations and a variety of other features. Subscribers will have access to flight information, the ability to save their favorite programs, and the option to order meals and snacks from their seat. Blueprint also includes a unique Watch Party feature that allows multiple passengers on the same flight to watch the same program simultaneously. Additionally, passengers can now pause a program on one flight and resume watching it on a subsequent flight. These new personalization functions are currently being rolled out on the carrier’s AVANT touchscreen system and are expected to be fully implemented next month. Despite the excitement surrounding these new offerings, investors remain concerned about JetBlue’s financial performance following its disappointing Q1 results. The stock has dropped by an additional 3% today, adding to yesterday’s 18% decline. During an earnings call with analysts, the carrier acknowledged challenges related to overcapacity in its Latin American markets, which account for 35% of its total capacity. Grounding of aircraft with Pratt & Whitney engines has also impacted JetBlue’s operations, although the airline does not have any Boeing aircraft in its fleet. CFO Ursula Hurley expressed uncertainty surrounding the expected number of grounded aircraft in 2025 and 2026, stating that the situation remains fluid. Hurley also acknowledged the challenges associated with achieving breakeven profitability due to fluctuating fuel costs and summer travel trends. As a result, the company has revised its full-year guidance and no longer expects to approach breakeven on adjusted operating margin for all of 2024.
JetBlue Enhances In-Flight Entertainment with New Personalization Features
