Jiangsu, a southeastern province in China, is known for its breathtaking scenery and rich historical heritage. It has become a viral tourist destination, attracting global travelers with its charm and accessibility. This surge in tourism is largely attributed to the province’s efforts in enhancing the accessibility and quality of its tourism services.
As a result, Jiangsu has witnessed a remarkable 108.60% increase in foreign tourist visits to its major attractions over the past year. The province’s official social media account, @VisitJiangsu, managed by the Jiangsu Provincial Department of Culture and Tourism, has become a key player in this success story. With over 2.74 million followers, @VisitJiangsu serves as a gateway to Jiangsu’s allure, providing a platform for the province to showcase its unique offerings to the world.
What has made @VisitJiangsu so popular? Since January, the account has been consistently uploading a series of concise and easy-to-follow travel guides across platforms like Facebook, Instagram, and X (formerly Twitter). These videos, each under two minutes, offer practical travel advice, making them invaluable for overseas tourists planning to explore Jiangsu and beyond.
With a strong start in 2024, @VisitJiangsu continues to highlight Jiangsu’s rich cultural heritage, stunning landscapes, and unique ways of life. The platform’s ongoing efforts aim to further captivate and inform a global audience about the wonders of Jiangsu, ensuring that the province remains a top destination for travelers seeking authentic cultural experiences and breathtaking scenery.
