Financial analyst Jim Cramer has offered high praise for Meta CEO Mark Zuckerberg, claiming the tech giant’s leader possesses an almost supernatural understanding of consumer behavior. During a segment on CNBC’s ‘Squawk on the Street,’ Cramer discussed Meta’s potential for long-term growth, asserting that Zuckerberg and other tech leaders operate on a different level compared to the average person.
‘These guys think different from you and me,’ Cramer said, emphasizing Zuckerberg’s strategic mindset. ‘They have a view which just says we want to dominate in this area. So we are going to spend a little more than others and we will dominate.’
To illustrate his point, Cramer used the example of Procter & Gamble’s iconic Tide detergent. He argued that if the company wanted to make Tide a global brand, they would be wise to invest a significant sum with Zuckerberg. In return, Zuckerberg could target the 1.6 billion potential customers who are currently making a decision between Tide and competing brands.
‘He can target them,’ Cramer said, referring to Zuckerberg’s ability to identify and influence potential customers. ‘He knows who is trying to decide. I’ve never seen anything like it. He has your brain.’
Cramer’s comments come on the heels of Meta’s third-quarter earnings report, which surpassed analyst expectations. The company reported revenue of $40.59 billion and adjusted earnings of $6.03 per share, exceeding the forecasted $40.29 billion and $5.25 per share, respectively.
Despite the positive earnings report, Meta stocks experienced a drop in after-hours trading. However, Cramer dismissed concerns about AI losses, highlighting Meta’s continued success in leveraging AI advancements.
While the future of Meta remains to be seen, Cramer’s enthusiastic endorsement of Zuckerberg’s marketing prowess highlights the growing power of data-driven advertising and the potential for tech giants to influence consumer behavior on a massive scale.
