Jimmy Choo, renowned for its luxurious footwear, is set to captivate fans once more with the announcement of its second collaboration with the beloved anime series, ‘Pretty Guardian Sailor Moon.’ The highly anticipated ‘JIMMY CHOO × PRETTY GUARDIAN SAILOR MOON’ collection will launch on October 9th, bringing a fresh wave of magic to the world of fashion. Following the success of their first collaboration in February 2023, this collection dives deeper into the timeless story created by Naoko Takeuchi, showcasing the essence of ‘Sailor Moon’ like never before.
This time, the collection focuses on the empowering theme of the Sailor Guardians uniting their powers to save the world. It’s an ode to the unique personalities and styles of each warrior, their shared strength, and their journeys of transformation fueled by courage and friendship. The collaboration powerfully embodies the shared values of empowerment, individuality, dynamism, and feminine creativity, making it a perfect match between the legendary superheroes and the esteemed brand.
Sandra Choi, Creative Director of Jimmy Choo, expresses her enthusiasm for the collaboration, stating, “I love what Sailor Moon represents: the power that emanates from women, the strength found in teamwork, and the belief in protecting what is good. I am constantly amazed by how Sailor Moon continues to inspire and touch the lives of so many people around the world, and I am always moved by the pure love from its fans across generations. Collaborating with these iconic superheroes from such a rich and inspiring world has been truly exciting. We have been careful to honor the idea of the Sailor Guardians as pop icons who truly embody the story and characters, allowing fans to dream big within this incredible world.”
Naoko Takeuchi, the creator of ‘Sailor Moon’, also expressed her delight at the collaboration.
The collection’s centerpiece boasts five unique footwear designs, drawing inspiration from the iconic Sailor Guardians themselves. This time, the spotlight falls on new characters like Sailor Chibi Moon (Chibiusa), Sailor Uranus, Sailor Neptune, Sailor Pluto, and Sailor Saturn, offering a fresh perspective on the beloved series. Each design incorporates color palettes inspired by the Sailor Guardians’ costumes as depicted in the manga, resulting in stunningly unique pieces. The collection extends beyond footwear, with captivating illustrations adorning bags, sneakers, card cases, phone cases, Airpods cases, and scarves. The iconic heart motif, a symbol of love and strength in ‘Sailor Moon’, is beautifully integrated into the designs through eyelets, studs, buckles, and crystal detailing. It serves as a powerful reminder of the passion for fashion and the enduring bond shared between Jimmy Choo and ‘Sailor Moon’ fans. These heart-shaped accents also reference the iconic transformation items worn by the Sailor Guardians, such as Usagi Tsukino’s ‘Cosmic Heart Compact.’
To commemorate this exciting collaboration, each piece in the collection comes with a limited-edition collector’s card. There are 24 different cards in total, including 12 featuring each of the Sailor Guardians and rare versions of the same designs. With its exquisite designs and limited availability, this collection is bound to be a collector’s dream, so be sure to act quickly to secure your favorites.
The ‘JIMMY CHOO × PRETTY GUARDIAN SAILOR MOON’ collection will launch on October 9th, 2024, and will be available at select stores and online retailers worldwide.
To discover the magic for yourself, visit the special Sailor Moon webpage. Additionally, pop-up stores will be opening in Japan, offering a firsthand experience of the collection. You can find them at:
* Isetan Shinjuku: Main Building 1st Floor, Promotion (3-14-1 Shinjuku, Shinjuku-ku, Tokyo), from October 9th to 15th.
* Hankyu Umeda Main Store: 1st Floor, Kotokoto Stage 11 (8-7 Kakuda-cho, Kita-ku, Osaka), from October 9th to 15th.
For any inquiries, please contact Jimmy Choo at 0120-013-700.
Visit the official Jimmy Choo website for more information: https://www.jimmychoo.jp/
