John Lewis has officially kicked off the Christmas season with the launch of its heartwarming 2024 Christmas advert. Released in the early hours of November 14th, the two-minute film titled “The secret to finding the perfect gift? Knowing where to look.” takes viewers on a captivating journey through memories and the joy of gift-giving.
The advert follows Sally, the heroine, as she frantically searches for the perfect gift for her sister, leaving it a bit late this year. Entering a John Lewis store just as it’s closing, Sally tumbles through a rack of dresses, finding herself transported into a fantastical world. She emerges from a wardrobe in the attic of her childhood home, embarking on a whimsical adventure through her memories as she searches for the ideal present, all against the ticking clock.
Returning to the store and back to reality, Sally discovers the perfect gift, ready and wrapped. She heads outside, sharing a special moment with her sister, the recipient of the gift. As they walk away, we see her sister reflected in the John Lewis window, transformed into the child from Sally’s memories.
The advert beautifully captures the essence of Christmas, highlighting the importance of finding the perfect gift and the joy of creating lasting memories. It also showcases the diverse and inspiring range of products available at John Lewis stores.
Beyond the heartwarming story, the advert features a cozy Fairisle-patterned jumper worn by Sally, which has already caught the attention of shoppers. This festive piece is available on the John Lewis website for less than £50, making it a stylish and affordable option for the winter months. The jumper is made from a soft and warm woollen blend, perfect for keeping warm as the temperature drops.
With Christmas Jumper Day approaching on December 12th, this jumper offers a great opportunity to embrace the festive spirit in style. The reviews on the jumper are overwhelmingly positive, with shoppers praising its comfort, quality, and versatility. Some shoppers have noted that the fit can be a bit loose around the arms, while others have found it slightly short in the body.
For those looking for more affordable options, the advert also highlights a £35 Fairisle Crew Neck Jumper from M&S and a fun, patterned jumper from Next, available in 12 different styles, priced between £30 and £42. Whether you opt for the classic Fairisle design from John Lewis or explore other options, there’s a festive jumper out there for every style and budget.
As the holiday season approaches, the John Lewis Christmas advert has set the stage for a heartwarming and inspiring celebration of Christmas. With its touching story, stunning visuals, and festive fashion, the advert is sure to resonate with viewers and encourage them to embrace the magic of the season.
