Jones Soda Co. is making significant strides in the rapidly growing cannabis market with its crossover brand, Mary Jones. The company announced two major expansions: a launch in Michigan, the largest U.S. legal cannabis market by sales volume, and the introduction of a new line of cannabis-infused shooters in California. These initiatives capitalize on the successful performance of Mary Jones’ existing THC- and HD9-infused products, which include sodas, syrups, tabs, and gummies featuring popular Jones craft soda flavors adapted for the booming cannabis edibles market.
In Michigan, where legal cannabis sales reached nearly $3 billion in 2023, Mary Jones is entering the market through a strategic partnership with Emerald Canning Partners (ECP), a leading force in the state’s legal recreational cannabis industry. Mary Jones THC-infused mixing syrups will be available in Michigan dispensaries starting in September, with the full product portfolio to follow.
Meanwhile, in California, where Jones’ reputation for innovative flavors and a distinctive brand persona helped make Mary Jones the fastest new cannabis brand launch in 2022, dispensaries are now adding new, portable Mary Jones 100mg Cannabis-Infused Shooters to the brand’s existing lineup. These convenient and shareable shooters offer a new format for consumers, and the line will be available in other cannabis-legal states in the future.
David Knight, CEO of Jones Soda, emphasized the importance of this expansion for the company’s growth. He stated, “Mary Jones ranks as one of our top growth drivers, so continuing to increase our footprint and penetration in the cannabis space is as important to maintaining and accelerating our current strong growth rate as the new products, channels, and partnerships we’re implementing in our mainline soda business.” He also highlighted Jones Soda’s unique advantage in the cannabis market, stating, “In a category where most brands are startups without our nearly three decades of flavor science expertise, we are setting the standard in cannabis beverage taste, and that’s combining with rising consumer interest in alcohol alternatives and new cannabis consumption formats to invigorate and grow the business.”
The partnership with Emerald Canning Partners in Michigan aligns Jones Soda with one of the premier cannabis product manufacturers in the state. ECP’s joint venture production facility in Mt. Clemens combines premium craft beverage knowledge with high-quality cannabis to produce top-tier cannabis-infused beverages. Led by beverage industry veteran Matt McAlpine, former COO at Blake’s Hard Cider, ECP brings extensive experience to the partnership.
The Mary Jones THC-infused mixing syrups launching in Michigan feature the same pure cane sugar formulation and popular Berry Lemonade, MF Grape, Green Apple, and Orange & Cream flavors as mainline Jones Soda. Each 4 fl oz glass bottle contains 200mg of THC, offering multiple servings that can be enjoyed straight, added to cocktails and desserts, or poured over waffles for a unique 420-adult brunch experience. ECP will also manufacture and distribute Mary Jones cannabis sodas, including 20mg THC bottled sodas designed for single servings and 100mg THC canned sodas intended for sharing or those who prefer a higher dose.
The Mary Jones soda line has received numerous accolades in California’s L.A. High Spirits Awards for cannabis- and hemp-derived beverage products, including Best Cannabis Soda honors for its THC-infused 10mg Berry Lemonade in both 2023 and 2024.
McAlpine, President of Emerald Canning Partners, expressed enthusiasm for the partnership, stating, “We share a pioneering spirit with Mary Jones as trailblazers in new and emerging markets. Jones was the first non-alcoholic mainline beverage company to crossover into cannabis with Mary Jones, while Emerald Canning Partners was one of the first cannabis beverage companies in Michigan. Mary Jones brings national brand expertise, product innovation, and flavor science to cannabis, combined with our depth and knowledge of production and Michigan’s legal cannabis market.”
The new Mary Jones 100mg Cannabis-Infused Shooters launched in California this month provide a convenient and shareable option for cannabis consumers. Each 2 oz Mary Jones Shooter bottle contains 10 servings infused with 10mg of THC, making them perfect for sipping, sharing with friends, or mixing into other drinks. The shooters are non-carbonated and contain an average of 15.75 calories per shot, significantly reducing the sugar intake associated with a 100mg cannabis soda product. The shooter format offers portability, shareability, discreet consumption, and dosage control aided by demarked lines on the label. These benefits make shooters one of the fastest-growing categories in regulated cannabis products. The pocket-sized form factor also reflects the growing trend towards smaller packaging formats in the mainstream CPG beverage market.
Mary Jones cannabis products are currently sold in over 1,200 dispensaries across California, Washington, Canada, and now Michigan, with plans for expansion into other cannabis-legal markets. Mary Jones also sells hemp delta 9 (HD9) craft sodas, gummies, and shooters through liquor stores and other brick-and-mortar retailers nationwide, as well as online at GoMaryJones.com.
Jones Soda Co.® is a leading developer of sodas and cannabis-infused beverages recognized for their premium taste, unique flavors, and unconventional brand personality. Founded in 1997 as the original craft soda brand, the company now markets a diverse portfolio of sodas, mixers, and wellness beverages under the Jones® Soda brand, along with a line of award-winning cannabis beverages and edibles leveraging Jones’ trademark flavors under the Mary Jones brand.
