On September 27th, 2024, Jordan joined the global celebration of World Tourism Day under the theme ‘Tourism and Peace.’ Minister of Tourism and Antiquities, Lina Annab, emphasized the vital role of tourism in bolstering Jordan’s economy and fostering community development through sustainable initiatives.
Annab highlighted the remarkable growth of Jordan’s tourism industry over the past 25 years, pointing to the expansion of hotels, restaurants, and modern transportation systems. She also emphasized the country’s comprehensive training programs that have produced skilled professionals working both domestically and internationally. “Jordan has firmly established itself as a leading tourism destination in the region,” she stated.
One of the key achievements highlighted by Annab was Jordan’s robust recovery from the COVID-19 pandemic. Tourism figures surpassed pre-pandemic levels with an 18.5% increase in visitors and a 27.9% rise in tourism income in 2023 compared to 2019.
Jordan’s rich historical and cultural heritage remains a significant draw for tourists. The country boasts over 100,000 archaeological sites, including Petra, a UNESCO World Heritage site and one of the Seven Wonders of the World. Jordan is also home to six other UNESCO World Heritage sites. Its religious significance is undeniable, with five Christian pilgrimage sites approved by the Vatican, attracting travelers from around the globe.
Jordan’s tourism offerings are diverse, extending beyond historical and cultural attractions. The country has emerged as a hub for adventure tourism, medical tourism, and beach tourism in Aqaba. The Dead Sea, renowned as the world’s largest natural site for medical and health tourism, continues to attract visitors seeking wellness experiences. The Jordan Trail, listed among the top 10 adventure destinations by National Geographic, further solidifies Jordan’s appeal to thrill-seekers.
The Ministry of Tourism is actively expanding Jordan’s tourism reach by opening new markets in Kenya, Rwanda, Ethiopia, and India, while promoting sustainable tourism practices. Annab underscored that tourism contributed 14.6% of Jordan’s GDP in 2023, the highest level in 24 years, and called for further investment in the sector to ensure sustained growth and international appeal. The Ministry is committed to securing UNESCO World Heritage status for the Aqaba Marine Reserve, building on the efforts of the Aqaba Special Economic Zone Authority.
In conclusion, Annab emphasized that investing in tourism is not merely an economic endeavor but a strategic investment in Jordan’s future.
