The Jordan Tourism Board (JTB) concluded its successful participation in the 2024 International Tourism Exhibition, held in Rimini, Italy, from October 9th to 11th. This prestigious event brought together 35 tourism offices from around the world, including Royal Jordanian Airlines. The Jordan News Agency, Petra, also provided coverage, shining a spotlight on Jordan’s dynamic tourism sector to the European market.
The JTB focused on building strong connections with international travel agents, solidifying its position within the European tourism landscape. The exhibition served as a pivotal platform for Jordan to enhance its brand image and attract a greater influx of visitors from Europe, a key market for the country’s tourism sector.
Abed Al-Razzaq Arabiyat, the Managing Director of the JTB, emphasized the significance of this exhibition, stating that maintaining ongoing communication with international travel partners is crucial for ensuring Jordan’s continued status as a top European destination. Arabiyat also underscored the event’s contribution to reinforcing Jordan’s growing influence in the global travel scene.
Participation in the Rimini exhibition enabled Jordan to showcase its diverse offerings, from iconic cultural heritage sites to thrilling adventure tourism opportunities. The JTB showcased Jordan’s readiness to welcome tourists, highlighting its unique attractions, including the world-famous Petra, the vast and captivating Wadi Rum desert, and the therapeutic Dead Sea.
In conclusion, the JTB’s presence at the International Tourism Exhibition in Italy marked another important step forward in expanding Jordan’s tourism reach. By actively engaging with global travel agents and spotlighting its tourism potential, Jordan continues to solidify its strong position in the competitive European market.
