Jordan’s Tourism Booms in First Half of 2024: Record Visitor Numbers and Investments Drive Growth

Jordan’s tourism sector soared in the first half of 2024, showcasing remarkable growth as outlined in the mid-year update of the Economic Modernization Vision’s executive program. The country welcomed a record 2.79 million visitors, generating a substantial JD2.33 billion in tourism revenue. This surge in tourism activity created employment opportunities for 54,000 individuals by the end of the first quarter.

The influx of tourists was facilitated by increased air connectivity. A total of 993 flights brought tourists to Jordan, with 138,000 passengers arriving via both low-cost and regular flights. During this period, 59,000 unified tickets were sold.

Simultaneously, Jordan made significant progress in developing key archaeological and tourist sites. The Citadel Mountain project, a flagship initiative, reached 55% completion. Preparations for finalizing studies and designs for the Jerash archaeological site are also underway.

To enhance connectivity with target markets, Jordan strengthened its air travel infrastructure. By mid-year, approximately 123,000 passengers arrived through contracted low-cost airlines from 18 destinations. United Airlines alone brought 15,000 passengers from Washington to Amman, while a charter flight from Slovakia to Aqaba carried 111 passengers in June. New agreements with Jazeera Airways and Ethiopian Airlines are set to further enhance connectivity, linking Jordan with Kuwait and Addis Ababa.

Heritage preservation and development initiatives are also progressing at a rapid pace. The Falah Al-Hamad Heritage House in As-Salt has been fully restored, and ongoing maintenance is being conducted at various archaeological sites, including Shobak Castle and Jerash Archaeological Wall. A new facility, the Nujes Center for the Preservation of Archaeological Holdings, has been completed to protect valuable archaeological pieces.

The revised Tourism Law of 2024 has further boosted the sector. It introduced a development fund for tourism, replaced the licensing system with an approval system, and promoted sustainable tourism practices. This streamlined process aims to attract more tourists and stimulate the local economy.

Jordan is also enhancing tourist experiences and developing new products. Projects like the Rum Village Expansion and Wadi Rum Road Rehabilitation are underway, while cultural tourism trails and other initiatives aim to elevate the visitor experience and promote regional attractions.

The report emphasizes Jordan’s unwavering commitment to expanding its tourism industry, with numerous initiatives focused on improving infrastructure, preserving heritage, and boosting connectivity. These efforts aim to solidify Jordan’s position as a leading global tourist destination.

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