Want to dress like Kate Middleton but don’t have a royal budget? You’re in luck! Asda is launching a collection with luxury womenswear designer Roksanda, bringing her chic designs to your local supermarket. This collaboration features 30 stylish pieces, including comfortable sweats, cozy fleeces, and practical puffer jackets, all at incredibly affordable prices.
Kate Middleton, a known fan of Roksanda’s work, has worn the brand at high-profile events like Wimbledon and during royal tours. The collection reflects her personal style, offering pieces that are both elegant and wearable. Prices range from a very reasonable £14 to a still-pretty-affordable £60 – a steal compared to Roksanda’s usual high-end prices, which can reach upwards of £1,800 for a single dress.
The collection boasts a range of must-have pieces, including navy track pants for just £24, a bold orange and red fleece that embodies Roksanda’s signature color-blocking style for £30, and a chic burgundy trench coat for £60, perfect for layering this autumn. There are also trendy co-ords in vibrant hues, ideal for a cozy winter look.
This isn’t the first time Kate Middleton has embraced Roksanda’s designs. One of her early favorites was a dove grey cocktail dress, worn during her first royal tour to North America, which she later sported again a year later. The 42-year-old Princess often recycles her Roksanda pieces, showcasing her commitment to sustainable fashion. She first wore a canary yellow Roksanda dress in Jamaica in March 2022 and later wore it again to the Women’s Wimbledon final that same year.
And Kate isn’t the only A-lister who appreciates Roksanda’s creations. Anna Hathaway, Emma Stone, and even Beyoncé have been spotted rocking her designs. Beyonce, in particular, chose a flowing blue Roksanda dress to open the London leg of her Renaissance World Tour last year.
Roksanda’s journey to success began with the support of the British Fashion Council’s NEWGEN award, an initiative that helps emerging fashion designers. This latest collaboration with Asda marks another exciting milestone in her career, making her designs accessible to a wider audience.
Liz Evans, George’s chief commercial officer, expressed her excitement about the partnership, stating: ‘As the first supermarket fashion retailer in the UK, we felt this was the perfect opportunity to bring to life our brand mission of democratising great style and quality at a compelling price. Working with NEWGEN alumni Roksanda to truly make designer fashion accessible to all has been a brilliantly collaborative project and one we are proud to be a part of.’
The collection launches in selected stores nationwide and on George.com on September 17th. So get ready to embrace a touch of royal style without breaking the bank!
