Embedded beneath her left forearm, AJ Cabarles, founder of Kaulayaw Coffee, carries a profound message in the form of a tattoo inscribed in traditional baybayin script. The word “kaulayaw” adorns her skin, embodying the essence of the Filipino concept that translates to a “pleasant or intimate companion.” This intimate connection extends beyond mere words, becoming the guiding principle behind Kaulayaw Coffee, a labor of love born from AJ’s passion for coffee and her desire to foster a sense of companionship with every sip.
In its nascent stages, Kaulayaw Coffee materialized as a digital venture, with sales conducted through Facebook Marketplace and primarily catering to AJ’s close network. As the demand for their coffee surged, exceeding a thousand orders per day, the need for a physical presence became undeniable. Today, Kaulayaw Coffee proudly operates branches in Antipolo, Estancia, BGC, Coron, and Tanay, spreading the warmth and comfort of their coffee to various corners of the country.
AJ’s entrepreneurial journey has not been without its challenges. As a relatively new player in the coffee industry, she has faced skepticism from some quarters. However, these obstacles have only ignited her resolve to excel. Through formal training and a renewed determination to prove her worth, she has forged ahead, leaving her mark on the coffee scene.
Beyond the shared passion for coffee, Kaulayaw Coffee is deeply rooted in a commitment to uplift the local community. Recognizing the importance of sustainable practices, the brand sources its ingredients locally and ethically, partnering with farmers from various regions of the Philippines. By supporting local agriculture, Kaulayaw Coffee empowers these hardworking individuals, contributing to the development of their communities.
AJ’s vision extends far beyond Kaulayaw Coffee, encompassing a range of ventures such as Uhaw Bar & Lounge in Antipolo, AJ Coffee & Bed in Coron, and Euphoria Events Management. Through these endeavors, she aims to inspire aspiring dreamers, promoting entrepreneurship and community development. Her legacy, as she envisions it, is one of empowerment, where the life journey becomes a beacon of hope for others to follow.
