India’s sporting landscape is undergoing a transformative shift, fueled by the government’s ambitious Khelo India initiative. This flagship program, aimed at revitalizing India’s sports culture, has been instrumental in developing a comprehensive ecosystem that nurtures athletes across all levels, from grassroots to elite. The recent “Sports Cities of India 2024” report by Grant Thornton Bharat, in collaboration with the Confederation of Indian Industry (CII), sheds light on the remarkable progress made, particularly through the establishment of Khelo India State Centres of Excellence (KISCEs).
The report highlights the significant impact of KISCEs on enhancing India’s sports infrastructure. The program’s rapid expansion is evident in its budget, which has seen a substantial increase from 2021 to 2024. In 2024, the government allocated a massive INR 900 crore, signifying a 20-crore rise from the previous year. This financial injection demonstrates the government’s unwavering commitment to investing in sporting talent and infrastructure. The Khelo India program is not just about building facilities; it’s about creating opportunities for young athletes to excel.
One of the shining examples of this commitment is the success of the Khelo India University Games. The event, which witnessed the participation of 3,894 athletes from over 200 universities across 20 different disciplines, served as a testament to the burgeoning sporting talent within India’s universities. The inclusion of Indigenous sports such as Mallakhamba and Yogasana further emphasizes the program’s focus on promoting diverse sporting traditions.
Beyond traditional sports, the report also underscores the meteoric rise of esports in India, positioning it as a cornerstone of the country’s digital economy. With an estimated 700 million gamers expected by 2025 and an estimated revenue of INR 1,100 crore, esports is emerging as a thriving industry with massive potential, further solidifying its place as a critical component of India’s future sports landscape.
The Khelo India initiative, through its focus on developing world-class sports infrastructure, promoting grassroots participation, and embracing the digital revolution in sports, is undoubtedly playing a pivotal role in shaping the future of sports in India. The program’s success lies in its ability to identify and nurture talent, fostering a new generation of athletes who are poised to make their mark on the global sporting stage.