Kim Kardashian, ever the fashion icon, made a bold statement at her son Saint’s recent basketball game. She sported a white ribbed tank top, adorned with the word ‘Kim’ in sparkling rhinestone cursive. It was a subtle, yet undeniable reminder of her presence, a touch of playful self-promotion, and perhaps a nod to the power of branding.
Kardashian paired this statement piece with a pair of classic track pants, featuring contrasting seams and a relaxed, slightly-dragged hem. Black square shades and a hefty black furry messenger bag completed the look. This oversized bag seems to be Kardashian’s latest fashion obsession, as just last week she arrived at another of Saint’s games carrying a butter yellow shearling version from the Los Angeles brand ERL.
ERL, founded by designer Eli Russell Linnetz, is quickly becoming a favorite among Kardashian and her family. Linnetz’s talent was evident when he designed North West’s memorable Simba costume for the Hollywood Bowl’s tribute to The Lion King. While Kim Kardashian may have moved on from the buttery yellow trend, she clearly remains loyal to her new favorite designer, showcasing his work on the court and beyond.