Kim Kardashian is once again teaming up with Beats, bringing her signature style to the company’s flagship noise-canceling wireless headphones. The reality star and style icon has curated three custom colors – Moon, Dune, and Earth – for the Beats Studio Pro, creating a collection known as “Beats x Kim.”
These new models will be available for purchase starting August 15th, both online at apple.com and amazon.com, as well as at select Apple retail stores. The price remains unchanged at $350, aligning with the standard Studio Pro colors.
“I’m so excited we’re bringing these three popular, chic colors to Beats’ most iconic and advanced headphones,” shared Kim Kardashian in a press release. “Beats Studio have always been a fashion statement, so I can’t wait to see how everyone styles them.”
This collaboration marks Kardashian’s second venture with Beats, following the highly successful launch of her special-edition Beats Fit Pro in 2022. The previous collaboration, featuring her signature colors, became the most popular Beats collaboration in the company’s history.
While many headphone brands, including Bose, Sony, and Apple, offer their products in a range of colors, Beats has a strong tradition of releasing special editions with unique colors, shades, and graphics. Recent examples include a collaboration with Microsoft’s Minecraft. These limited-edition releases typically focus on aesthetic changes to the product’s exterior while maintaining the core functionality.
In the case of Beats x Kim, this means that the new Studio Pro models retain all the standard features of the original Beats Studio Pro, including impressive noise cancellation, transparency mode, head-tracked spatial audio, lossless hi-res audio via USB-C, and up to 40 hours of battery life with ANC turned off. The new color options, however, offer a fresh and fashionable twist on a beloved product, reflecting Kim Kardashian’s signature style and appeal.
