Get ready to step into the world of Etro with King & Prince’s charismatic member, Takahashi Kaito! In a special content series, Kaito embarks on a captivating journey to explore the brand’s heritage, tradition, and artistic vision. This exclusive experience brings fans closer to the essence of Etro, offering a glimpse into its rich tapestry of creativity.
Kaito’s journey begins with a first-time visit to Milan, a city synonymous with fashion and luxury. The purpose? To witness the Etro’s 2025 Spring/Summer Women’s collection fashion show, a testament to the brand’s enduring style and innovation. But the journey goes beyond the runway.
Kaito delves deeper into Etro’s world by visiting the brand’s archive at its headquarters. Here, he encounters a treasure trove of inspiration, exploring the brand’s roots in design, textiles, and fabric. Among the highlights, Kaito encounters the original sketches of the iconic Etro paisley print, a signature element that embodies the brand’s heritage. Witnessing these pieces firsthand reveals the craftsmanship and artistry that have defined Etro for generations.
The journey doesn’t stop there. Kaito immerses himself in Milan’s bustling streets, exploring its vibrant fashion scene and discovering Etro boutiques that showcase the brand’s latest creations. He also has the unique opportunity to meet and interview Etro’s Creative Director, Marco De Vincenzo. This encounter offers a captivating insight into the creative mind behind the brand’s vision.
Through Kaito’s eyes, we gain a fresh perspective on Etro’s world, understanding the brand’s commitment to artistic excellence and its connection to tradition. The experience is a testament to the brand’s legacy and its enduring appeal to those who appreciate quality, craftsmanship, and timeless style.
To fully immerse yourself in Kaito’s captivating journey, keep an eye out for the full video release on Etro’s official YouTube channel. Get ready to be inspired by the story of Etro and its connection to the world of fashion and art.