KITS Eyecare Ltd., a leading vertically integrated eyecare provider, has announced the launch of KITS Daily Color Contacts, a new product line that expands its existing range of contact lenses. This innovative line offers customers a variety of high-quality daily contact lenses in various colors designed to enhance and define the look of their eyes.
KITS Daily Color Contacts are crafted from 3rd Generation Hydrogel material, ensuring comfort and a natural look. Each design features a meticulously crafted print that visually enlarges the iris and defines the eye color, offering customers a style statement beyond corrective vision. The lenses are available in a variety of colors, including Stormy Gray, Ocean Blue, Smokey Brown, Lush Green, and Twilight Purple.
Roger Hardy, CEO and Co-Founder of KITS, stated, “We’re thrilled to introduce the KITS Daily Color Contacts, a key addition to our expanding product lineup in one of the fastest-growing segments of contact lenses. This launch not only broadens the selection for our loyal core customers but also positions us to enhance customer retention while delivering a margin-accretive product that strengthens our overall offering.”
The global colored contact lens market is experiencing significant growth, with an estimated value of USD $9.82 Billion by 2033. This growth is fueled by rising demand for aesthetics and self-expression, as well as the growing popularity of online retail channels. KITS is well-positioned to capitalize on this trend, with its existing strong customer base and commitment to providing high-quality, innovative products.
KITS Daily Color Contacts are designed for comfort and convenience. As daily disposables, they offer maximum convenience, eliminating the need for cleaning and storage. The lenses are engineered with advanced design techniques, maintaining optimal eye health and providing a comfortable experience from morning to night.
KITS Daily Color Contacts are now available for purchase on kits.com. Customers can explore the new colors, utilize the easy prescription verification service, and receive their lenses with fast and reliable delivery. The lenses are competitively priced at $15.00 CAD ($11.00 USD) for a 10-pack, offering exceptional value without compromising on quality.
KITS is committed to making eyecare easy and accessible for all. The company continues to pursue cutting-edge technologies to enhance the customer experience, including online eyewear fitting tools and virtual try-on for glasses.
