Kosé, the renowned cosmetics company, has unveiled a fresh promotional campaign for its premium DECORTÉ AQ line, featuring none other than the charismatic actor Kim Soo-hyun, known for his captivating roles in dramas like “It’s Okay to Not Be Okay,” “My Love from the Star,” and “Moon Embracing the Sun.”
DECORTÉ AQ, launched in 1990, has been a cornerstone of the DECORTÉ brand’s luxury offering. With its recent 2023 revamp, the line boasts meticulously selected ingredients, refined formulas, and cutting-edge manufacturing techniques.
This AQ skincare line takes a deep dive into the relationship between inner happiness and the beauty of the skin. The name ‘AQ,’ an abbreviation of ‘Absolute Quality,’ embodies the brand’s unwavering commitment to delivering exceptional quality. This pursuit of beauty aligns perfectly with Kim Soo-hyun’s genuine nature and compelling acting style, making him the ideal partner for this campaign.
As an actor who brings joy and inspiration to audiences through his diverse roles, Kim Soo-hyun’s inner radiance resonates with the unique glow DECORTÉ aims to illuminate.
Beginning October 7, 2024, the new visuals featuring Kim Soo-hyun alongside DECORTÉ AQ’s signature moisturizer, the ‘Glossy Boosting Lotion,’ will be unveiled across national department store signage, as well as temporary outdoor advertising at Haneda Airport and Omotesando Hills.
To further enhance the campaign, a series of special POP UP events will be held at department stores nationwide, allowing customers to experience the AQ Glossy Boosting Lotion’s ability to deeply penetrate the skin, delivering a plump, radiant complexion. These events will offer exclusive collaborations with Kim Soo-hyun, a 50,000-person sample giveaway campaign, and special promotions tied to purchase amounts, celebrating the first anniversary of the AQ line.
Don’t miss out on this exciting opportunity to immerse yourself in the world of DECORTÉ AQ and its newest ambassador, Kim Soo-hyun.
Event Schedule:
*
Takashimaya Yokohama Store:
October 9, 2024 – October 15, 2024*
Ginza Mitsukoshi:
October 9, 2024 – October 15, 2024*
Daimaru Tokyo:
October 23, 2024 – October 29, 2024*
Seibu Ikebukuro:
November 6, 2024 – November 12, 2024*
Matsuzakaya Nagoya:
November 20, 2024 – November 26, 2024*
Daimaru Kyoto:
November 27, 2024 – December 3, 2024*
Takashimaya Osaka:
December 4, 2024 – December 10, 2024Contact:
DECORTÉ
0120-763-325
www.decorte.com
