Taking inspiration from the legendary tennis athlete René Lacoste, the eponymous fashion label’s new Spring-Summer 2025 show reimagines its sports heritage through stories of liberation and ease. It’s a warm afternoon in Paris, and as guests settle into their seats for Lacoste’s Spring-Summer 2025 show, the air feels lighter than usual. The venue, a 1920s-style building bathed in natural light with a net sculpture suspended at its center, hints at the mood to come: casual, joyful, and infused with the charm of the French seaside.
This is a show about freedom—the kind that founder René Lacoste seemed to embrace whenever he wasn’t on the tennis court; captured in archival photos laughing with friends and soaking up the sun on the beaches of Southwestern France. Pelagia Kolotouros, Lacoste’s current creative director, taps into this sense of ease, not as nostalgia but as a way of offering something the modern world craves, which is liberation from the heavy, the overworked, and the overdesigned. Her collection feels like an invitation to a simpler, more spontaneous way of life, where elegance happens naturally and as effortlessly as waves rolling onto the shore.
The clothing reflects that sense of lightness as well. A series of breezy silhouettes flows down the runway, each one a whisper of warm days and cool, salty air. There’s something sensual about the fluid lines and the soft transparency of the fabrics. The athleticism is there, but it feels less about competition and more about movement, about the body being free to exist without constraint.
Kolotouros doesn’t stray from Lacoste’s heritage but reinterprets it. The polo shirt is present, now with plunging V-necks and modern cuts that bring out a more sultry side. Bathing suits and romper silhouettes take inspiration from the ’20s and ’30s, revealing flashes of skin in a way that feels more relaxed than calculated. A nod to tennis legend Suzanne Lenglen also comes through with the reimagining of pleated skirts which were a staple during her playing years, now constructed to move as dynamically as its wearer.
Textures play a key role in bringing the collection to life. There’s a tactility to everything; satin and lace fabrics that shimmer like the ocean, embroidered details that add dimension, and blown-up prints that feel like sun-splashed abstractions. The clothes feel lived-in, ready for wherever the day might take you, from the clay courts to the beach, and maybe later to a sunset party on the coast.
The show’s color palette, rooted in soft, nude tones, offers a neutral backdrop for energetic pops of color. Shades of yellow and green dart through the collection like rays of sunlight bouncing off the water. It’s a youthful touch that keeps things feeling alive, like a reminder to let go of the serious and to embrace the carefree. As the models make their final lap around the room, it’s clear that Lacoste’s Spring-Summer 2025 collection is more than a nod to its past. It’s a celebration of a lifestyle that values the freedom to live in the moment—whether on the tennis court, by the sea, or anywhere in between.
For more information, view the entire Lacoste Spring-Summer 2025 collection on their website, and find other Lacoste staples across stores nationwide.
