In a move that has sparked both excitement and skepticism, Jaypee Greens, a luxury housing project in Noida, has unveiled a unique Diwali 2024 offer for prospective buyers. The project promises a free Lamborghini with each villa purchase, aiming to attract high-end car enthusiasts seeking premium real estate in the Greater Noida area. This extravagant incentive has certainly captured public attention, with realtor Gaurav Gupta sharing details on social media, revealing that each villa carries a minimum price tag of ₹ 26 crore.
According to Gupta’s post on X, the company’s promotional graphic showcased a Lamborghini Urus as part of the package for every buyer. However, he also pointed out that while the villa itself commands a premium price, additional charges are associated with other amenities. For instance, securing a designated parking space requires an extra ₹ 30 lakh, while power backup facilities come at an additional cost of ₹ 7.5 lakh. Those opting for a golf-facing villa must pay an additional ₹ 50 lakh, and even club membership incurs a separate cost of ₹ 7.5 lakh.
This exclusive Diwali 2024 offer has elicited a diverse range of reactions on social media. While some are intrigued by the lavish incentive, others are questioning the practicality of such a high-end offer. Concerns have been raised about the luxury price tag being out of reach for many potential buyers.
One social media user quipped, “So now for relief buyers would have to go to RERA for flats and consumer court for the car, looks like a scheme pushed by lawyers.” Another user wrote, “I hope the folks at Lamborghini have been informed about this.” Gupta responded to this comment by stating, “It would be a supply constraint if the company wasn’t informed.”
The offer has also spurred humorous reactions. “Amazing neighbourhood! Everyone has the same villa and the same car and it’s all premium. What could go wrong?” joked one user. Another pointed out, “Car cost is already included and builder is still making more than 50 percent in margin.” A more optimistic user wrote, “Free marketing at its best—go viral, attract the right crowd, and boom, you’ve got a line of buyers! Who wouldn’t want to live around the same community where everyone’s well-off? Built-in networking every day! Throw in a pub, and it’s golden. Time to hustle so we’re ready for their next project.”
The Jaypee Greens Diwali offer serves as a fascinating case study in luxury real estate marketing. Whether it ultimately succeeds in attracting buyers remains to be seen, but it has undoubtedly sparked a lively conversation about the allure and challenges of catering to the ultra-wealthy market.