In a move that promises to revolutionize global MICE (Meetings, Incentives, Conferences, and Exhibitions) venue booking, Langham Hotels Group, a hospitality giant with over 150 years of heritage, has partnered with HXE, Asia’s leading MICE technology platform. This groundbreaking collaboration, announced in Shanghai, China, marks the first global alliance between HXE and the hospitality industry for MICE venue bookings.
Starting this September, businesses from China and other parts of Asia will gain access to a streamlined digital platform for booking conference and event venues at Langham hotels across the globe. This includes iconic locations like London, Toronto, New York, Boston, Los Angeles, Chicago, Melbourne, and Auckland. The partnership represents a one-stop solution for online event planning, streamlining the entire process from venue selection to booking.
The hospitality sector is undergoing a pivotal transformation, driven by the widespread adoption of digitization and AI-powered solutions. This partnership between Langham and HXE perfectly embodies this shift, ushering in a new era where digital platforms become central to MICE services. This strategic alliance is a direct response to the evolving demands of the modern business environment.
China’s economic ascension over the past two decades has witnessed a surge in global multinationals from various sectors, including hardware, software, manufacturing, and supply chain enterprises. With over 400,000 enterprise clients, HXE is ideally positioned to cater to the burgeoning demand for international business events. This includes facilitating conferences, product launches, dealer meetings, exhibitions, and booth setups on a global scale. HXE’s presence in Asia and the Americas, coupled with planned expansion into Europe, ensures seamless connectivity with Langham’s expansive global hotel network.
Langham Hospitality Group, renowned for its luxurious properties and dedication to excellence, has consistently adapted to the changing tides of the hospitality industry. From the prestigious Langham Hotel in London to its celebrated hotels in Auckland, Melbourne, New York, and Chicago, Langham’s strategic locations in major business hubs make it the ideal partner for HXE’s global digital MICE platform.
As both teams work towards rapid deployment of this innovative partnership, it has the potential to reshape the landscape of MICE services. This collaboration could pave the way for a new infrastructure that seamlessly integrates digital and physical MICE services, supporting the next generation of global commerce and elevating the event experience to unprecedented heights.
