Lauv, the artist who openly identified as bisexual in a heartfelt letter to fans last year, embarks on a new adventure with his latest single ‘Potential.’ Released on April 24th, this track showcases Lauv’s unapologetic embrace of his identity. ‘Potential’ delves into the exhilarating and intimate thoughts of developing feelings for a longtime companion. The upbeat, infectious melody of this queer bop signals the arrival of a vibrant and liberating summer. Lauv’s lyrics on the chorus reveal his genuine desire for connection, despite his friend’s current involvement: ‘Oh, damn, I think we got potential / I call it how I see it, and I see it in my mental / Like, damn, I know we could be special / I’ll sell you on the vision, but this heart is not for rental / Like, damn, don’t mean no disrespectful / I know you’re with somebody, but your body shouldn’t settle.’ Lauv’s extensive catalog of love songs includes the viral hit ‘I Like Me Better,’ but ‘Potential’ stands out as a personal and authentic expression of his emotions. He has teased the release of this song on social media for months, hinting at its significance as the beginning of his next chapter. In Lauv’s own words, ‘Potential’ represents ‘realizing you have feelings for someone and dreaming about the potential of what it could be.’ This single marks the dawn of a new era, one where Lauv fully embraces his true self. The accompanying music video for ‘Potential’ features Lauv moving through a room guided by dancers who symbolize his thoughts and emotions, leading him towards a special someone. Watch the video above to witness Lauv’s journey of self-discovery and the irresistible potential that lies ahead.
Lauv Embraces His Authenticity with New Single ‘Potential’
