The Lavazza Calendar, a yearly tradition that has become synonymous with artistic excellence and a celebration of human connection, has unveiled its 2025 edition, themed ‘Let’s Blend!’. This year’s calendar, marking the 130th anniversary of the iconic Turin-based coffee company, embodies the spirit of bringing people together through a powerful blend of stories, cultures, and of course, coffee.
The 2025 edition features stunning portraits by Senegalese photographer Omar Victor Diop, known for his masterful use of composition and evocative storytelling. Diop’s work often explores themes of identity, culture, and social consciousness, making him a perfect fit for Lavazza’s mission of celebrating the unique beauty and diversity of humanity.
The calendar showcases a diverse cast of individuals, reflecting the global reach and inclusivity of the Lavazza brand. From renowned figures like tennis star Jannik Sinner and actress Whoopi Goldberg to ordinary individuals like Lavazza employees, baristas, and customers, each portrait tells a unique story. Together, they form a powerful tapestry of humanity, reflecting the unifying power of coffee and the importance of embracing different perspectives.
Francesca Lavazza, a member of the Lavazza Group board, emphasized the importance of blending in the context of the calendar. She highlights the company’s dedication to forging connections with diverse audiences, not only through its products but also through its engagement with art and culture.
Lavazza’s commitment to art and culture has been a long-standing tradition, evident in its past collaborations with renowned photographers and artists. The 2025 calendar, however, marks a new chapter, embracing a more inclusive and diverse approach to storytelling.
The calendar’s creative direction, guided by the agency Armando Testa, aimed to capture the essence of blending in a visually captivating manner. Each portrait, meticulously crafted by Diop, embodies the essence of the ‘Let’s Blend!’ theme, showcasing the beauty that arises when diverse elements come together.
The calendar’s success lies in its ability to spark conversations, evoke emotions, and leave a lasting impression. It serves as a reminder that coffee, like life itself, is a journey best shared and savored, a journey enriched by the diverse stories and experiences that make up our world.
