Lee Dong-wook: Tissot’s New Brand Ambassador Celebrates 25 Years in Acting
South Korean heartthrob Lee Dong-wook, a name synonymous with captivating performances and enduring charisma, marks his 25th anniversary in the entertainment industry. His journey, a testament to dedication and perseverance, mirrors the precision and timeless quality of Tissot, the Swiss watchmaker he now represents as their new brand ambassador in Asia. His remarkable career, spanning from his 1999 debut in MBC’s *Best Theater* to iconic roles in dramas such as *My Girl*, *Goblin*, and *Tale of the Nine Tailed*, has cemented his status as a top actor in South Korea and across Asia.
In a recent interview with Vogue Man Hong Kong, Lee Dong-wook reflected on his long-lasting career. He emphasized his dedication to his craft, stating, “Frankly speaking, I don’t think much about numbers. I’ve been working hard every year all this while, living my life busily, I believe I’ve also accumulated experience equivalent to 25 years.” This unwavering commitment resonates deeply with Tissot’s brand philosophy of honoring heritage while embracing innovation.
The collaboration between Lee Dong-wook and Tissot is a natural fit. Both prioritize dedication to craftsmanship, precision, and timeless quality. Lee’s sophisticated style and timeless appeal perfectly complement Tissot’s elegant and durable watches. This partnership is showcased in Tissot’s latest campaign, “PRX Extensions,” which features Lee in a sleek office setting, highlighting the new Tissot PRX Powermatic 80 Gradient and the PRX 40 Auto Extension Carbon watches.
The Tissot PRX Powermatic 80 Gradient features a stunning gradient dial, reminiscent of dusk and dawn, showcasing the brand’s ability to seamlessly blend classic design with contemporary aesthetics. The PRX 40 Auto Extension Carbon, with its lightweight yet durable forged carbon case, showcases the brand’s commitment to innovative materials and technology, ideal for the modern, dynamic professional.
Lee’s aspirations for the future reflect the same commitment and humility that have defined his career: “What I hope for the most is to be able to continue my acting career, so we can celebrate my 30th and 50th debut anniversary in the future.” This dedication, paired with the timeless appeal of Tissot watches, makes their partnership a perfect match for the discerning consumer.
Fans of Lee Dong-wook and admirers of fine Swiss watchmaking can find Tissot watches at various locations across Asia, including select SM Malls in the Philippines, and online at thewatchstore.ph. This collaboration celebrates not only Lee’s remarkable journey but also the enduring legacy of craftsmanship and innovation shared by both Lee and Tissot. The campaign is expected to generate significant buzz online, increasing visibility for both the brand and the iconic actor. It leverages trending topics such as K-drama popularity, luxury watch trends, and celebrity endorsements to maximize reach and engagement.
The campaign’s success is expected to drive sales and enhance brand recognition for Tissot across the Asian market, underscoring the strategic value of celebrity partnerships in the luxury goods sector. This collaboration not only celebrates the past but also looks towards the future, promising continued excellence from both Lee Dong-wook and Tissot.
