Lexus India has announced a robust 43% increase in sales for October 2024, compared to the same month last year. This impressive growth is attributed to the strong festive season demand and the company’s commitment to delivering high-quality products and experiences. The surge in sales marks a significant milestone for Lexus in the Indian market, demonstrating the brand’s growing popularity and customer trust.
The company revealed that the Lexus ES model continues to be a star performer, contributing a significant 58% of total sales in October 2024. The ES, a luxurious sedan, has captured the hearts of Indian consumers with its sophisticated design, craftsmanship, and “Made in India” label. This commitment to local production reinforces Lexus’ dedication to the Indian market.
Beyond the festive season boost, Lexus India has also reported a 14% growth in sales for the year-to-date, up to October 2024. This consistent growth underscores the company’s overall success in the Indian market, reflecting the growing demand for premium vehicles and the brand’s strategic initiatives.
Furthermore, Lexus India’s SUV lineup experienced a remarkable 46% growth in October 2024, demonstrating the growing appeal of SUVs among Indian customers. While the company hasn’t disclosed the actual sales volume, the percentage increase highlights the positive trajectory of its SUV offerings.
Tanmay Bhattacharya, Executive Vice President of Lexus India, expressed his gratitude to customers for their unwavering support and highlighted the significance of the growth. He attributed the success to the trust placed in the Lexus brand and its commitment to delivering exceptional products and experiences. He also acknowledged the vital role of the dealer partners in delivering the Lexus experience to customers.
Lexus India’s continued success is driven by its commitment to customer satisfaction and its dedication to delivering high-quality, locally-made vehicles. With the festive season boosting sales and the brand’s ongoing initiatives to enhance customer engagement, Lexus India is well-positioned to continue its strong growth trajectory in the Indian market.
