Lidl’s bakery offerings have proven to be a major success, with shoppers flocking to the budget supermarket for their freshly baked goods. The All Butter Croissant is the star of the show, selling an incredible 122 units per minute based on sales data from the first three months of 2024. Other popular items include the Demi Baguette, Jam Filled Doughnut, and Chocolate Hazelnut Croissant, all selling approximately once every second.
Lidl’s ‘Special Guest’ range, introduced last year as part of a revamp of its in-store bakeries, has been a game-changer for the supermarket. This range features new limited edition bakes that are available every two weeks and remain in store for about a month. Some of the most popular items in this range include the Chocolate Cronut, Cheese Pretzel Roll, Chocolate Twist, and Doughnut of the Month.
Lidl’s success in the in-store bakery market is a testament to its commitment to offering customers high-quality products at affordable prices. The supermarket’s bakery offerings are clearly resonating with shoppers, who are increasingly choosing Lidl for their daily bread and pastries.
