Judy Turner, the knitwear label founded by Conley Averett in 2018, is experiencing a significant surge in popularity thanks to its recent association with actress Lily-Rose Depp. Averett’s designs, inspired by old Hollywood glamour and the works of costume designers like Adrian (Adolph Greenburg), have a distinct vintage aesthetic with modern appeal. The label’s name itself is a tribute to Hollywood legends Judy Garland and Lana Turner, reflecting Averett’s deep-rooted fascination with classic cinema’s sartorial elegance. Depp’s stylist, Spencer Singer, has incorporated several Judy Turner pieces into Depp’s wardrobe during the press tour for her new film, *Nosferatu*, scheduled for release on January 1, 2025. This strategic move has propelled Judy Turner into the spotlight, garnering significant media attention and driving up brand recognition. The brand’s aesthetic features intricate crochet work, refined silhouettes, and a more subdued color palette in recent collections, catering to a modern, less-is-more approach to fashion. Averett’s design philosophy reflects his years of experience working with prominent fashion houses like Brock Collection, Maryam Nassir Zadeh, and Khaite, where he honed his skills and gained valuable insights into the industry. His time at Khaite, particularly under Catherine Holstein’s mentorship, has been instrumental in shaping his distinct style. Depp’s choice to wear Judy Turner pieces aligns seamlessly with her personal style, blending a classic Hollywood elegance with a contemporary edge. This synergy between the brand’s aesthetic and Depp’s image has created a powerful marketing opportunity, further solidifying Judy Turner’s position in the fashion world. The brand’s strategic expansion includes upcoming launches at renowned retailers like Browns and Tokyo’s Super A Market in January 2025, signaling an exciting phase of growth and solidifying Judy Turner’s place as a brand to watch. The collaboration showcases how celebrity endorsements can propel smaller brands into mainstream success. Lily-Rose Depp’s influence and style resonate with a younger audience, and the choice to feature sustainable and unique pieces like Judy Turner’s further amplify that message. In addition to this key partnership, the brand has recently launched several new designs that reflect the current trends, including sustainable materials and unique styles. The brand’s commitment to high-quality materials and craftsmanship is reflected in the intricate detailing of its garments, attracting fashion-conscious customers seeking unique, timeless pieces. The success of Judy Turner also highlights the increasing importance of celebrity collaborations and influencer marketing in today’s fashion landscape. In conclusion, Judy Turner’s story is a testament to the power of combining vintage inspiration with modern design, demonstrating that a well-crafted brand identity, coupled with strategic collaborations, can lead to phenomenal growth and recognition in the competitive fashion industry.
Lily-Rose Depp’s Style Choice Propels Judy Turner Knitwear Label to New Heights
