Liverpool Football Club is reportedly on the verge of announcing that adidas will become their new kit supplier from 2025. The Reds’ kits have been produced by sporting giants Nike since 2020, with New Balance supplying them for five years prior. However, Liverpool is set to make another change in the coming years and return to one of their former suppliers.
According to Sport Business, Liverpool will announce their new kit deal with adidas, which will commence from the 2025/26 campaign. The deal will run for five seasons and will see Liverpool collaborate with adidas for the first time since their six-year deal that ended in 2012.
Current kit producers Nike, as well as rivals Puma, were also said to be keen on securing a deal with the club, but it is adidas who will take over. Nike is understood to currently pay Liverpool a base fee of £30 million, but this is said to rise to over £50 million a year due to royalty payments from replica sportswear net sales. The Reds’ new deal with adidas is reported to be higher than this figure but will not reach the amount that rivals Manchester United receive. adidas reportedly pays United £90 million a year, which is the highest amount paid to any team in the Premier League.
Liverpool’s return to working with the German athletic brand could be a lucky omen for the club in their quest for success. The Premier League giants won three league titles, three FA Cups, and the League Cup during their first spell together from 1985 to 1996. adidas came back in 2006 and stayed for six years, although only one League Cup was won during that time.
Liverpool’s next change will come into place in the second year of their new era as Anfield prepares to say goodbye to Jurgen Klopp. talkSPORT understands that Feyenoord manager Arne Slot is a contender to replace the German, who leaves the club this summer. Former Red Xabi Alonso was the favorite to take over, but he has since committed his future to Bayer Leverkusen. Sporting Lisbon boss Ruben Amorim is not a likely candidate for the job, and Wolves’ Gary O’Neil is not in the running, contrary to reports.
